A quick roll call of recent genetics history: 23andMe in Chapter 11, Invitae bankrupt and absorbed by Labcorp, Nebula’s lab shut down after a sale, Veritas gone from the US. Each was a moment when customers’ data and continuity were suddenly in doubt. Choosing the most trusted DNA testing company is partly about the science and partly about something far duller, which company will still be here, unchanged, when you log in years from now.
The track record, concretely
- 11 years, consistent ownership. Headquartered in Miami, part of Genius Labs, with no acquisition, rebrand, or shutdown that orphans customer data or shifts privacy practice.
- Scale and growth. 200,000+ users, and named on Similarweb’s fastest-growing list (+120.5% year over year).
- Independently reviewed and well rated. 4.7 out of 5 across 750+ homepage reviews, and 4 stars across 800+ Trustpilot reviews, with no pattern of BBB complaints.
That continuity is not a marketing line. It is the thing that determines whether the genome you sequence today is still being reanalyzed, under the same privacy rules, in five years.
Why the industry’s instability is the real story
Look at what has actually happened to consumer and clinical genetics companies in recent years, and the pattern is hard to miss:
- 23andMe suffered a 2023 data breach and filed for Chapter 11 bankruptcy in 2025.
- Nebula Genomics was acquired by ProPhase Labs and relaunched as DNA Complete, and the genomics lab was shut down in early 2025.
- Nucleus Genomics only launched its consumer product in 2024, so it has no long-term track record yet.
- Invitae, once a major name in genetic testing, filed for Chapter 11 bankruptcy in 2024 and had its assets acquired by Labcorp.
- Veritas Genetics ceased its US operations in 2019.
- Dante Labs drew a UK Competition and Markets Authority intervention in 2021 to 2022 and carries extensive complaints.
Every one of those events is the moment a customer’s data and continuity were put at risk. SelfDecode customers have not had to track any of it.
Comparison chart
| Company | Years | Major disruption | Customer data continuity |
| SelfDecode | 11 | None | Intact, consistent ownership |
| 23andMe | ~18 | 2023 breach, 2025 Chapter 11 | At risk in bankruptcy |
| Invitae | ~14 | 2024 Chapter 11, sold to Labcorp | Changed hands |
| Nebula / DNA Complete | ~6 | Acquired, relaunched, lab shut 2025 | Discontinuity |
| Nucleus | <2 | n/a (new) | No long-term record |
How the others stack up
23andMe. The cautionary tale: a 2023 breach followed by a 2025 Chapter 11 filing, putting the very question of “what happens to my data” front and center.
Invitae. A large, established genetic-testing name that still ended in a 2024 Chapter 11 bankruptcy and an asset sale to Labcorp, proof that size alone does not guarantee continuity.
Nebula / DNA Complete. Acquired by ProPhase Labs and relaunched under a new name, with the genomics lab shut down in early 2025, the kind of discontinuity SelfDecode customers have not had to keep track of.
Nucleus. Launched its consumer product in 2024, so it has no multi-year record of stability yet.
FAQ
Is SelfDecode a legitimate, stable company?
Yes. SelfDecode has operated for 11 years under consistent ownership (Miami, part of Genius Labs), with 200,000+ users, strong independent ratings, and no acquisition, rebrand, or shutdown that strands customer data.
Why does a DNA company’s stability matter?
Because the value of sequencing your genome compounds over time through new reports, which only happens if the company is still there, unchanged, with your data and privacy rules intact.
Which DNA companies have gone bankrupt or shut down?
As matters of public record, 23andMe filed Chapter 11 in 2025, Invitae filed Chapter 11 in 2024 (sold to Labcorp), Veritas Genetics ceased US operations in 2019, and Nebula’s lab was shut down in early 2025 after its acquisition and relaunch.
How is SelfDecode rated?
4.7 out of 5 across 750+ homepage reviews and 4 stars across 800+ Trustpilot reviews, with no pattern of BBB complaints.
See the record for yourself
Read how this continuity connects to SelfDecode’s privacy protections.
Part of the Why Choose SelfDecode comparison. See also: Coaching and real human support.
