Marketing

Our marketing team comprises talented professionals with years of industry experience, knowledge, and skills in advertising, branding, and copywriting. Add your talents to our all-star roster today.

Open Positions

Brand Director

We are no longer seeking people for this position. You are still welcome to apply, but be please be aware that we are not actively hiring for this role.

We are searching for a highly strategic Brand Director to help bring SelfDecode to the top of the personalized health space. The Brand Director will help head the marketing team which is responsible for creating both the long and short term strategies for the SelfDecode brand. 

The role will focus on bringing our brand strategy to life on a near-term basis, ensuring that our brand evolves in line with our mission quarter over quarter. Core responsibilities include fostering fruitful partnerships, and creating marketing briefs and communications to reinforce our brand position. 

The Role is: 

  • Full time.
  • Fully Remote.
  • No agencies.
  • Competitive salary; Will be in accordance with skill, abilities, and experience, and can vary widely.
  • A potential opportunity for company equity for outstanding applicants.

The ideal candidate will have a passion for health and wellness, and expertise leading marketing programs from brief to execution. They will also have significant professional experience in a similar role in the health and wellness space.

Responsibilities:

  • Coordinate current customer feedback surveys
  • Complete market research campaigns to develop current and future audience personas
  • Work with design team to develop designs that align with the findings from our market research and target audience personas (all based on actual science or real data - studies that show “these people like these things”)
  • Create consistent brand language, visions, mission statements, to be used in marketing
  • Work with partnerships team to identify potential partners that align with our brand
  • Work with product team to ensure product development supports our core brand
  • Manage brand strategy budget and timelines, ensuring all milestones are met.
  • Come up with new ideas for pitches and angles to engage media

Required Skills & Experience: 

  • BS/BA, preferably in Marketing, Business or Communications field. Equivalent experience is also acceptable.
  • 2-3 years of professional experience in Brand Management, Brand Strategy, Account Planning, or Marketing-related field.
  • Experience in brand communications, with proven skills across brand strategy, consumer insights, market research, and communications planning.
  • An understanding of direct-to-consumer businesses, performance marketing, and eCommerce design best practices.
  • Excellent written, verbal, and interpersonal communication skills.

Questions?

If you have any questions, you can email us at recruiting@selfdecode.com

Brand Partnership Manager

We are no longer seeking people for this position. You are still welcome to apply, but be please be aware that we are not actively hiring for this role.

We are looking for an experienced and well-connected Brand Partnership Manager to join the marketing team at SelfDecode. Pay will be in accordance with abilities, skills, experience, hustle, education, and leadership. The ideal candidate will be extremely skilled and practiced at negotiating, constructing, and maintaining brand partnerships.

The Role is: 

  • Full time.
  • Fully Remote.
  • No agencies.
  • Competitive salary; Will be in accordance with skill, abilities, and experience, and can vary widely.
  • Equity is also available for outstanding applicants and those with leadership abilities.

Responsibilities:

  • Reach-out to leads and prospects proactively.
  • Build new relationships with companies/brands.
  • Use your personal network to attract new clients.
  • Grow spend on returning clients.
  • Maintain existing partnerships turning temporary partners into brand ambassadors and creating long term working relationships.
  • Create pitch proposals and pitch to clients from all over the world;
  • Negotiate pricing and other campaign details.
  • Responsible for communicating the brand partnership to the Campaign / Influencer Management team.
  • Use KPIs to conduct detailed analysis of campaigns.

Required Skills & Experience: 

  • At least 2-3 years experience doing partnership management or a similar marketing role, preferably for a startup, SAAS company, or a company in the health and wellness industry.
  • Strong knowledge of the digital marketing space, good understanding of market analytics, and existing brand connections.
  • Supreme internal and external communications skills.
  • Extensive knowledge of influencer marketing and social media markets.
  • Digital sales expert; Strong persuasive skills.
  • Advanced social skills, a team player and well-organized;
  • Demonstrable success in digital advertising.
  • Native English Speaker - Written & Spoken

Plusses:

  • Previous experience working at a Startup or company in the Health and Wellness Industry.
  • A formal degree in Marketing or Business Administration.
  • A science background.

Questions?

If you have any questions, you can email us at recruiting@selfdecode.com

Business Development Manager

We are in search of an experienced, and well-rounded Business Development Manager with a strong track record in sales, market analysis, growth, and increasing brand awareness and revenue.

The Role is: 

  • Full time.
  • Fully Remote.
  • No agencies.
  • Competitive salary; Will be in accordance with skill, abilities, and experience, and can vary widely.
  • Equity is also available for outstanding applicants

Responsibilities:

  • Create partnerships with gyms, supplement companies, health apps, etc... to upsell our genomics services to their clients.
  • Create partnerships with lab testing services to use our Lab Test Analyzer within SelfDecode.
  • Create partnerships with other D2C genomics companies to offer our genomic analysis.
  • Create partnerships with companies, hospitals, universities to help them conduct population GWAS genomics studies.
  • Create partnerships with corporations and health insurance to save healthcare costs by using SelfDecode.

Required Skills & Experience: 

  • Minimum 5 Years experience working in a senior, business development role
  • Demonstrable success in growing the ROI and scaling another relevant company in a business management or development role
  • Significant knowledge of the Health & Wellness industry and consumer demographics in that field
  • Demonstrable experience and success with sales and marketing
  • Supreme negotiation, communication, time management, and planning skills.
  • Proficiency in CRM software
  • Native English Speaker

Plusses:

  • Background in Biomedical & Health Field

Questions?

If you have any questions, you can email us at recruiting@selfdecode.com

Facebook Ads Marketer

We are no longer seeking people for this position. You are still welcome to apply, but be please be aware that we are not actively hiring for this role.

We are seeking a digital marketing professional with experience in media buying and advertising on Facebook and other social media platforms. The ideal candidate will have experience planning, strategizing and implementation, doing ad creation, negotiation, and post-publication analysis.

The Role is: 

  • Full time.
  • Fully Remote.
  • No agencies.
  • Salary: 50k-120k USD/yr depending on skills, experience, and fit for the role and the company.
  • Equity is also available for outstanding applicants and those with leadership abilities.

Responsibilities:

  • Working with other members of the marketing team to brainstorm campaign ideas, create plans to implement those ideas, and identify the most effective strategies.
  • Constructing media plans which overview the entire process of a campaign start to finish including budgeting, design, implementation, and post-production analysis.
  • Creating and designing ads that will drive potential client engagement and create positive ROIs.
  • Communicating with media representatives to coordinate times, days, lengths, sizes, and placements of advertising materials that create the most profitable company outcomes.
  • Analyzing ongoing campaigns and large volumes of data to assess what aspects were most effective, which were detrimental, and using programmatic approaches to reintegrate the most useful aspects into future campaigns.
  • Overseeing the entirety of SelfDecode’s brand presence on social media platforms.
  • Collaborating with a team of like minded colleagues in a positive work environment where you will be given the freedom to use the skills you have to do what you love.

Required Skills & Experience: 

  • At least 1-2 years of experience as a media buyer and/or as a digital, direct response marketing professional.
  • Previous high volume spending on digital platforms (over 500k dollars).
  • References and case study examples which support the experience listed above and showcase an ability to manage advertising funds and create positive ROIs in a digital marketing context.
  • Has an extensive knowledge of advertisement purchasing platforms.
  • Is comfortable managing multiple media campaigns simultaneously which target different demographics, utilize separate strategies, and operate independently.
  • Is a creative strategizer and has a nuanced understanding of how brand presence translates to advertising platforms. They also aren’t afraid to entertain unique and non-standard approaches in order to engage consumers.
  • Is relentlessly analytical and unforgiving in their assessment of a campaign's performance. They have the ability to identify areas of weakness based on statistical feedback and make necessary adjustments.
  • Is a gifted negotiator and communicator.
  • Is open to new ideas, is a logical thinker, and is flexible enough to move between working autonomously and collaboratively.

Plusses:

  • Experiencing doing remote work, especially in advertising or with marketing teams.
  • Working knowledge of conversion rate optimization.
  • A background in health and wellness.
  • Proven examples of managing high volume media buys.

Questions?

If you have any questions, you can email us at recruiting@selfdecode.com

Influencer Marketing Specialist

We are looking for a seasoned & well-rounded Influencer Marketing Specialist to develop, maintain, and execute our influencer marketing strategies. The ideal candidate is digitally savvy, experienced, and marketing minded with excellent written and verbal communication skills.

The Role is: 

  • Full time.
  • Fully Remote.
  • No agencies.
  • Competitive salary; Will be in accordance with skill, abilities, and experience, and can vary widely.

Responsibilities:

  • Identify and build relationships with prominent influencers and leaders in the health and wellness world.
  • Develop and execute influencer marketing strategies and creative campaigns.
  • Research relevant industry experts, competitors, target audience, and users.
  • Brainstorm new, creative approaches to influencer campaigns.
  • Maintain a constant awareness of emerging trends, technologies and influencers.
  • Work with the marketing team to create and coordinate marketing strategies that work across different channels
  • Consistently monitor comments, questions, direct messages, tags, @s, and concerns
  • Assist the customer service team on chat, email, and phone platforms, as needed
  • Assist marketing colleagues, as needed

Required Skills & Experience: 

  • 5+ years of experience with social media influencers
  • Superior internal and external communication skills
  • Excellent organizational skills
  • Demonstrated ability to prioritize tasks and manage time effectively
  • Proven track record in outreach campaign strategies
  • In depth knowledge of the social media marketing industry
  • Impeccable verbal and written communication skills
  • Excellent interpersonal and relationship building skills
  • Networking aptitude

Plusses:

  • Bachelor’s degree in Public Relations, Marketing, Communications or other relevant field
  • MBA
  • Previous remote work experience, experience working in a startup, or in a D2C, SAAS business model
  • Background in the health and wellness

Questions?

If you have any questions, you can email us at recruiting@selfdecode.com

Lead Marketing Copywriter

We are no longer seeking people for this position. You are still welcome to apply, but be please be aware that we are not actively hiring for this role.

We are looking for a creative and highly-skilled copywriter to join the marketing team at SelfDecode. The Lead Marketing Copywriter will primarily work to create gripping and detailed email copy that is highly effective at converting readers as well as providing them with legitimate health insight. 

They will also work closely with the rest of the marketing team to create superb ad-copy, brainstorm new campaigns and strategies, and review and edit materials created by other team members. The ideal candidate has several years of professional experience creating highly successful copy, preferably for a company in the health and wellness industry.

The Role is: 

  • Full time.
  • Fully Remote.
  • No agencies.
  • Competitive salary; Will be in accordance with skill, abilities, and experience, and can vary widely.

Responsibilities:

  • Creating engaging, high-quality email copy that converts but also provides legitimate health insight and data to readers based on our product and research.
  • Collaborating with team members to brainstorm new ideas for email campaigns, ad strategies, and other creative and effective approaches to digital marketing.
  • Reviewing, editing, and perfecting the copy written by other team members; finalizing it for publication.
  • Getting a deep understanding of our client profiles as well as genetics and labs based health, and creating copy that delivers the health information of the latter in an accessible and interesting way.

Required Skills & Experience: 

  • Minimum 3 years of professional experience creating high conversion email copy and/or other ad copy marketing materials.
  • Experience creating high-quality copy and content in the Health & Wellness niche.
  • Experience doing A/B Testing.
  • Superb editing skills, phrasing, and creativity. Excellent communication skills.
  • Existing portfolio of copy that evidences your abilities and/or demonstrable experience creating a revenue-generating copy in a professional setting.
  • Experience and knowledge of Mailchimp, Evergreen Automations, and ActiveCampaign

Plusses:

  • Interest and knowledge of UX/UI.
  • Experience with marketing content and/or social media management.
  • Experience managing content and advertising in the Health and Wellness niche.

Questions?

If you have any questions, you can email us at recruiting@selfdecode.com

Marketing Copywriter

We are no longer seeking people for this position. You are still welcome to apply, but be please be aware that we are not actively hiring for this role.

We are looking for a creative and highly-skilled copywriter, preferably with a background in health & sciences, to join the marketing team at SelfDecode. You will be primarily responsible for developing and producing content for our email list, ads, and social media.

Most importantly, we need super interesting email content in health sciences, more specifically genetics and labs, that is also able to convert people into purchasing. We want to provide value to our clients but also get them to buy. Your copy needs to be informative and highly persuasive in getting conversions.

The Role is: 

  • Full time.
  • Fully Remote.
  • No agencies.
  • Competitive salary; Will be in accordance with skill, abilities, and experience, and can vary widely.

Being good at this position requires coming up with an interesting and valuable email, and connecting themes to the products that we launch.

Responsibilities:

  • Brainstorm content ideas that work with our other marketing goals
  • Plan and produce written content for emails and other mediums
  • Help manage SelfDecode’s social media accounts
  • Write clear and persuasive copy that helps develop the brand’s voice
  • Create content that contributes to a cohesive brand image

Required Skills & Experience: 

  • Ability to write engaging copy
  • 2+ years of professional experience as a copywriter
  • Proven history of copywriting conversion
  • Experience creating high-quality content for a brand in the health and science arena
  • Strong writing and communication skills

Plusses:

  • Experience in the health/wellness niche
  • You enjoy taking pictures/creating video content

 Test Tasks:

  • Paid test tasks will be given to promising candidates with a significant portfolio and/or a lot of job experience in the industry. Otherwise, the test tasks will be unpaid.

Questions?

If you have any questions, you can email us at recruiting@selfdecode.com

Marketing Specialist / Analyst

We are no longer seeking people for this position. You are still welcome to apply, but be please be aware that we are not actively hiring for this role.

We are looking for an experienced and ambitious Marketing Specialist / Analyst. The ideal candidate has a superior understanding of marketing data and how to utilize such information to increase ROI. Pay will be in accordance with abilities and experience.

The Role is: 

  • Full time.
  • Fully Remote.
  • No agencies.
  • Competitive salary; Will be in accordance with skill, abilities, and experience, and can vary widely.

Responsibilities:

  • Creating marketing emails
  • Marketing copy for paid ads
  • Writing blog content for SEO
  • Creating specialized landing pages
  • A/B testing
  • Conversion optimization
  • Work on email automations
  • Social media marketing

Required Skills & Experience: 

  • Must enjoy working in a fast-paced environment. This is not a 9-5 job. Must be independent and take initiative. We expect you to hustle & be proactive.
  • Must have 2-3 years of professional marketing experience and significant copywriting skills.
  • Native English speaker - no ESL.
  • Copywriting experience in the health industry.
  • Strong grasp of best digital marketing practices, tools, and techniques.
  • Significant experience with e-mail marketing and copywriting. Detailed understanding of consumer demographics.
  • Ability to learn and master new skills and software, including those with complex interfaces
  • Innovative and creative, with a logical and methodical approach to problem solving
  • Experience with identifying profitable niche and target audiences and devising digital campaigns that engage, inform, and motivate
  • Meticulous attention to detail, with strong analytical skills, data-driven thinking and an overall passion for staying up-to-date with the latest trends and best practices
  • Experience with A/B testing process and multivariate experiments
  • Strong written and verbal communication skills

Plusses:

  • Proficient in: Landing page software such as LeadPages, Unbounce, SEMRush, and/or Email software such as Active Campaign

Questions?

If you have any questions, you can email us at recruiting@selfdecode.com

PR Specialist

We are no longer seeking people for this position. You are still welcome to apply, but be please be aware that we are not actively hiring for this role.

We are looking for a seasoned & well-rounded Public Relations (PR) Specialist to grow, shape, and maintain SelfDecode’s reputation and brand. The ideal candidate is organized and has excellent written and verbal communication skills.

The Role is: 

  • Full time.
  • Fully Remote.
  • No agencies.
  • Competitive salary; Will be in accordance with skill, abilities, and experience, and can vary widely.

Responsibilities:

  • Develop, implement, and oversee a long-term, comprehensive public relations plan to increase brand awareness, reach, and sales.
  • Write press releases, media announcements, speeches and other public relations copy.
  • Build relationships with media, clientele, and potential investors through creative public relations strategies and campaigns.
  • Work in tandem with the CEO to develop a vision for company growth.
  • Identify challenges and opportunities for growth and reprioritize resources and strategies accordingly.
  • Studying the organization's objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote products, ideas, and services.
  • Collaborates with managers to identify trends and evaluate advertising to determine whether it is in sync with the organization’s public relation efforts.

Required Skills & Experience: 

  • Minimum 3-5 years of successful experience in a public relations role. Proven, data driven success in such roles.
  • Superior internal and external communication skills.
  • Excellent organizational skills.
  • Demonstrated ability to prioritize tasks and manage time effectively.
  • Working knowledge of Google Analytics, Tag Manager, Google Data Studio, Facebook remarketing, SEMrush, Ahrefs.
  • Logical and methodical approach to problem solving.
  • Proven ability to develop, implement, and execute successful public relations campaigns.

Plusses:

  • Bachelor’s degree in Public Relations, Marketing, Communications or other relevant field
  • MBA
  • Previous remote work experience, experience working in a startup, or in a D2C, SAAS business model
  • Background in the health and wellness

 Questions?

If you have any questions, you can email us at recruiting@selfdecode.com

SEO Manager/Writer

We are no longer seeking people for this position. You are still welcome to apply, but be please be aware that we are not actively hiring for this role.

We are looking for a knowledgeable Search Engine Optimization (SEO) Writer to develop, manage, and maintain SelfDecode’s web presence. You will be responsible for all SEO activities such as search engine optimization, content strategy, link building, and keyword strategy to increase rankings on all major search networks, with Google being the emphasis. The ideal candidate is proactive, organized and has excellent written and verbal communication skills. 

The Role is: 

  • Full time.
  • Fully Remote.
  • No agencies.
  • Competitive salary; Will be in accordance with skill, abilities, and experience, and can vary widely.

Responsibilities:

  • Writing search engine optimization copy.
  • Continually check search terms, rankings and analytics to monitor the performance of websites and make optimization changes for improvement.
  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum return on investment in organic and paid search campaigns.
  • On-page optimization and content editing to support sustainable keyword ranking growth.
  • Perform ongoing keyword discovery, expansion, and optimization.
  • Research and implement search engine optimization recommendations.
  • Keep pace with SEO, search engine, social media and internet biotech industry trends and development.
  • Perform technical SEO audits to identify and fix on-site SEO Issues.

Required Skills & Experience: 

  • Bachelor's Degree in Marketing, Advertising, Communications, PR or business (Preferred).
  • 2+ years of demonstrable experience in hands-on keyword analysis, website optimization, and SEO reporting.
  • Knowledge of ranking factors and how to boost domain authority.
  • Strong knowledge of all elements of search optimization: on-site technical SEO and off-site optimization including link building.
  • Keen attention to detail, excellent time management, organizational, and multi-tasking skills.
  • Ability to edit and optimize existing content and metadata.
  • Excellent communication skills, written and verbal.

Plusses:

  • Familiarity with HTML, CSS, JavaScript.
  • Knowledge of genetics/health or an educational background in science.
  • WordPress skill-set to be able to implement basic SEO changes onto a clients website without reliance on a developer.
  • Familiarity with SEO tools such as Moz, ahrefs, SEMrush webceo, ahrefs, SEMrush and HubSpot.

Questions?

If you have any questions, you can email us at recruiting@selfdecode.com

Social Media Manager

We are no longer seeking people for this position. You are still welcome to apply, but be please be aware that we are not actively hiring for this role.

We’re looking for someone who is creative, analytical and a master of social media to fulfill the Social Media Manager role at SelfDecode. We're looking for someone who has experience with influencer marketing and who also has demonstrable abilities in driving brand awareness through social media platforms.

The Role is: 

  • Full time.
  • Fully Remote.
  • No agencies.
  • Competitive salary; Will be in accordance with skill, abilities, and experience, and can vary widely.
  • Equity is also available for outstanding applicants.

Responsibilities:

  • Managing SelfDecode's social media presence across platforms and ensure a unifrom brand image throughout that attracts new clientele.
  • Communicating and collaborating with other members of the marketing teams to brainstorm ideas, create social media campaigns, and produce content.
  • Assessing the existing social media presence of the brand to identify potential areas of improvement and come up with new strategies for connecting with potential users.
  • Writing social media copy, effectively integrating digital content, and making posts that grow engagement and traffic on our pages.
  • Carrying out assessment of campaigns completed or in progress to identify and address areas of weakness. Use analytics to understand ROI of different campaigns and use feedback to budget effectively.
  • Indulging in your existing passion for creation, design, and social media by working a job that allows you to do what you love.

Required Skills & Experience: 

  • At least 1 year of professional experience in Social Media Management
  • Proveable experience in creating increased awareness, ROI, and conversions through social media
  • Knowledge of consumer demographics in the Health & Wellness industry
  • Is a social media fiend. They remain constantly in the know about daily news, trends, events, viral topics, memes, and any accompanying socio-cultural context.
  • Is able to produce content for any type of social media platform.
  • Has a working knowledge of how different types of content will be received based on the platform and has unique ideas about how brands can make their social media presence likable.
  • Has professional experience with data analysis and a provable ability to assess ROI based on campaign feedback.
  • Has existing online brand presence or reputation which illustrates their success.
  • Is able to bring ideas to life in an end-to-end content creation process that includes team collaboration, the adaptation of designs, and receiving constructive criticism.

Plusses:

  • Previous experience doing remote work
  • Previous experience in marketing or sales
  • A background in health and wellness

Questions?

If you have any questions, you can email us at recruiting@selfdecode.com

VP of Marketing

We are looking for a seasoned & well-rounded digital marketing professional to take a lead role in the Marketing Team at SelfDecode. The ideal candidate has proven experience with executing successful digital marketing strategies and business development. The ideal candidate also has extensive experience with paid ads and media buying.

The Role is: 

  • Full time.
  • Fully Remote.
  • No agencies.
  • Competitive salary; Will be in accordance with skill, abilities, and experience, and can vary widely.
  • A potential opportunity for company equity for outstanding applicants.

Responsibilities:

  • Develop, implement, and oversee a long-term, comprehensive marketing plan to increase brand awareness, reach, and sales.
  • Set short and long term goals for marketing teams that drive the success of the overall marketing strategy.
  • Set and review the marketing budget for each quarter, making adjustments based on analytics and feedback.
  • Build relationships with media, clientele, and potential investors through creative PR strategies and campaigns.
  • Work in tandem with the CEO to develop a vision for company growth.
  • Communicate consistently with individual members of marketing teams to ensure the smooth operation of all projects.
  • Identify challenges and opportunities for growth and reprioritize resources and strategies accordingly.

Required Skills & Experience: 

  • Minimum 3-5 years of successful experience in a marketing leadership role. Proven, data driven success in such roles.
  • Superior internal and external communication skills.
  • Ability to delegate, effectively project manage, and interact with team members.
  • Demonstrable skills in paid advertising, copywriting, email marketing, automations, and analytics.
  • Working knowledge of Google Analytics, Tag Manager, Google Data Studio, Facebook remarketing, SEMrush, etc.
  • Logical and methodical approach to problem solving.
  • Proven experience designing and implementing large scale marketing campaigns with an ability to adapt based on analysis.

Plusses:

  • BSc degree in Marketing, Communications or other relevant field
  • MBA
  • Previous remote work experience, experience working in a startup, or in a D2C, SAAS business model
  • Background in the health and wellness

Questions?

If you have any questions, you can email us at recruiting@selfdecode.com

 

SelfDecode is a personalized health report service, which enables users to obtain detailed information and reports based on their genome. SelfDecode does not treat, diagnose or cure any conditions, but is for informational and educational purposes alone.

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